Brand and Business Valuation in Peru, Brand Equity
The brand valuation or the brand equity is the value that a product has acquired throughout its life. It can be calculated by comparing the expected future income of a branded product with the income of a similar unbranded product. This calculation is very approximate. It can include tangible, functional attributes for example: DOUBLE cleaning power or HALF of fat in the product and intangible, emotional attributes for example: “the brand for people with style and good taste” (source: wikipedia).
has within its team the experienced professional Flavio Ignacio, who is specialized in corporate finance and businesses, and brand valuation. Well-qualified professional with more than 17 years of experience in this type of consulting.
® Brand valuation in Peru (brand equity).